Should you invest in a Skin Analyser?

Skin Analysers are becoming a must-have for many clinics, and therapists are greatly relying on them to diagnose skin conditions and recommend treatment solutions.

How do they actually work? How can they help you diagnose and define treatments? More importantly, when is a Skin Analyser the right choice for your business?

How do Skin Analysers work?

Skin Analysers take high-quality shots of the skin under a range of different light spectrums. Each light reveals particular concerns at particular depths.

For instance, the Clairderm Skin Analyser uses 3 different types of lights:

An advanced program then analyses the raw photos. Using a single photo or a combination of photos, it produces 10 different images reflecting 10 different skin conditions such as enlarged pores, wrinkles, pigmentation, hydration, oil secretion, skin metabolism, UV damage etc.

How can they help you?

There are many ways a Skin Analyser can help your business, the most important 3 being:

Reveals what’s underneath the surface

The skin is much more complex than what can be seen with the naked eye and the surface appearance of the skin only tells half the story. It’s what the eyes can’t see that we also need to be concerned about. Many skin conditions that impact the future health and beauty of the skin originate from the deeper, invisible layers of the skin.

Organically promotes the treatments you offer

Skin Analysis can work as an excellent tool for your clinic: it helps you promote the existing services and products you offer. Often, your clients are more convinced to undergo treatments when they clearly see their skin concerns up close in great detail.

Monitor treatment progress

Skin Analysis displays the skin improvement throughout a treatment course over time. It will help the therapist to “fine-tune” individual treatments to achieve better results.

Add to that, as time progresses, your clients tend to forget the initial state of their skin and may underestimate the results achieved. A clear record, of high-quality images and a side-by-side comparison, will clearly showcase every improvement made!

Is a Skin Analyser the right choice for my business?

Incorporating a Skin Analyser in a client’s initial consultation is gradually becoming the norm across aesthetic and beauty therapy clinics.

As a business owner, you want to consider the return on investment of any new purchase you’re making. How does the ROI of Skin Analysers hold up?

Generally, clinics may charge between $30 and $100 for an initial in-depth skin consultation using an advanced skin analysis system like the Clairderm Skin Analyser. Follow up analysis/consultations are normally for free as part of a course of treatments.

However, the real return comes from indirectly promoting your other products and services and creating return customer loyalty.

One of the main advantages of a skin analysis system is to assist you in directing your clients to the most appropriate and suitable treatment options, which of course should be available in your clinic to start with.

So, as long as you’ve established a few basic treatments or at least you’re planning to introduce them, the Skin Analyser makes perfect sense – it does most of the explanation, convincing, promotion and selling on your behalf.

Did you know?

The Clairderm Skin Analyser allows you to upload your own skincare products and skin treatments, and to link them to the relevant skin concerns. Once the links are established, the analyser will automatically display personalized treatment recommendations based on the results of the analysis!.